Key stage 4
Graphic communication is a key stage 4 option only.
AQA – GCSE
In graphic communication we create visual material to convey information, ideas, meaning
and emotions in response to a given or self-defined brief.
What will be studied?
Within graphic communication you will study communication graphics, design for print, advertising and branding, illustration, package design, typography, signage, and exhibition graphics. You will also understand the key concepts such as different forms of representation, brand identity, intended message, target audience and working within parameters determined by client and audience expectations and requirements. You will learn how ideas, themes, forms, issues and needs can provide the stimulus for creative, imaginative, thoughtful and appropriately focused responses that are fit for a specific intended purpose.
Why study graphic communication?
If you are a creative person and want to learn about colour, line, form, tone, texture, shape and pattern, but in a more commercial way, then graphic communication could be for you. You can
explore composition, stylisation, simplification, scale and structure through a focused design brief, and use your artistic ability in the world of design and in industry.
Assessment
In year 11, you will study a set theme or brief and complete a coursework project. You will produce products such as point of sale displays, packaging and advertising. At the end of year 11 you will then do a 10-hour externally-set examination.
